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Farmers offers off-road vehicle insurance through Foremost, the national leader in specialty insurance.
The adverts were shortlisted for the 2003 National Business Awards in the Advertiser of the Year category, and helped to generate huge national awareness.
By the outbreak of World War II in 1939, the differences between New South Wales and the other states that had emerged in the 19th century had faded as a result of federation and economic development behind a wall of protective tariffs.